Has the topic about how complex a label can be ever crossed your mind? It was discovered that a label was first created by hand in the early 1700s CE (Label & Narrow Web). As years went by and technology formed, a label became more advanced and complex.
What Were Labels Used For Back Then?
In the early 1700s, labels were created to be added to wine bottles, tins, cans and medical containers. These labels were manufactured by a wooden press and was then glued to the product (Ellco Etikett). As years went on, newer things began to arise and develop into the print industry. In the mid 1800s, colour became a more prominent factor in a label which would have made a big difference.
A great advance in the industry came into play in the late 1700s and early 1800s when the printing process of lithography was invented by a man named Alois Senefelder. In the printing industry, this was most likely very exciting and inspiring.
The Impact Labels Have on the World Today
Although, a label has always been an important part of packaging, it is the first item that a customer sees when looking to purchase an item. Now, many people who read this article may already be in the print industry or know how packaging works; however, there are so many facts about the history of a label that may not be known. Fast forward 200 years, and the amount of technology that is available today is outstanding. Without labels on packaging, it is safe to say that marketing would not be as successful as it is today. When you look at a label, would you think that there are five different factors that contribute to the making of a label? There are different materials with many different adhesive types, liner types, thermal direct and thermal transfer, and different colours. But those are just the categories! Imagine all of the different factors that go into each of those. When thinking about a label, think about all of the different factors that make it so unique!
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Ancient label history. (n.d.). Retrieved March 29, 2021, from https://www.labelandnarrowweb.com/issues/2017-07-08/view_front_row/ancient-label-history/
Parvez-Asghar, T. (2017, September 26). History of labeling. Retrieved March 29, 2021, from https://ellco.no/en/about-us/ellcos-label-academy/history-of-labeling/
Wine & Champagne Bottles. (n.d.). Retrieved March 29, 2021, from https://sha.org/bottle/wine.htm
Printing wine labels, Wine TAGS, Wine cards & menus. (n.d.). Retrieved March 29, 2021, from https://www.tph.ca/printing-wine-labels