How to Choose the Right Label Material for Your Product

Choosing the right label material is more than just a design decision—it’s critical to product performance, brand perception, and even regulatory compliance. At Priority Label, we help businesses of all sizes make the right choice with our wide range of custom label materials tailored to every industry.

In this guide, we’ll break down how to choose the best label material based on your product’s use, environment, and branding needs.

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1. How to Choose the Right Label Material for Your Product’s Environment

Where your product lives plays a big role in determining the ideal label material.

• BOPP (Polypropylene)

  Durable, water- and oil-resistant. Ideal for: Food jars, cosmetics, wellness products, refrigerated goods.

• Vinyl Labels

  Weatherproof and flexible; great for curved surfaces. Ideal for: Outdoor equipment, garden products, water bottles, sports gear.

• Polyester (PET)

  Resistant to chemicals, heat, and UV exposure. Ideal for: Industrial products, electronics, chemical containers.

• Paper Labels

  Cost-effective and easy to write on. Ideal for: Shipping labels, indoor retail packaging, short-term use.

2. Think About Your Design and Finish for label

• Glossy Finish

  High-shine look that enhances color vibrancy. Ideal for: Food products, beverages, cosmetics, promotional packaging.

• Matte Finish

  Soft, non-reflective, and elegant. Ideal for: Premium goods, eco-friendly brands, candles, wine bottles.

• Clear Labels

  Transparent look that blends with packaging. Ideal for: Glass bottles, clear containers, luxury skincare.

  
  

3. Go Green with Eco-Friendly Materials

• Recycled Paper Labels

  Made from post-consumer materials with a natural texture. Ideal for: Organic foods, handmade goods, boutique brands.

• Compostable or Biodegradable Labels

  Break down naturally over time. Ideal for: Sustainable packaging, eco-friendly home products, zero-waste brands.

4. Factor in Durability & Compliance

• FDA-Approved Labels

  Safe for food contact and resistant to moisture. Ideal for: Food containers, nutrition panels, beverage labels.

• Moisture-Resistant Labels

  Prevent smearing or peeling due to water or oil. Ideal for: Shampoo bottles, lotions, refrigerated items.

• Chemical-Resistant Labels

  Built to last in extreme conditions. Ideal for: Automotive fluids, industrial supplies, cleaning products.

5. Match with the Right Adhesive

• Permanent Adhesive

  Long-lasting hold that won’t peel. Ideal for: Retail packaging, bottles, shipping labels.

• Removable Adhesive

  Peels off cleanly without leaving residue. Ideal for: Promotions, pricing labels, glassware.

• Freezer Adhesive

  Designed for sub-zero storage and condensation. Ideal for: Frozen foods, meal prep services, ice cream containers.

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Still unsure which label material fits your needs? Let our experts guide you. Reach out for a free consultation today.

Ask an expert

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