Die-Cut Labels vs. Standard Labels: Which One Is Right for Your Brand?

710481
Jul 4
2 min read

Updated: Jul 7

When it comes to product packaging, your label does more than display information — it plays a key role in attracting attention, telling your brand story, and influencing purchasing decisions. One of the most overlooked but important decisions is whether to go with standard-shaped labels or die-cut labels.

So, how do you choose? Let’s break down the pros, cons and ideal use cases for each to help you decide which label style is right for your brand.

What Are Standard Labels?

Standard labels are cut into conventional shapes like:

Squares
Rectangles
Circles
Ovals

They’re typically more affordable and faster to produce because they use pre-made cutting dies or are digitally trimmed.

Pros of Standard Labels

Cost-effective for large volumes
Simple and clean design
Ideal for barcodes, nutrition panels, shipping info
Fast production turnaround

Cons of Standard Labels

Less unique might not stand out on shelves
Limited shape customization

What Are Die-Cut Labels?

Die-cut labels are custom-cut to virtually any shape — from your logo outline to unique product silhouettes. Think of labels shaped like a leaf, an animal, a bottle, or even a logo badge.

Pros of Die-Cut Labels

Highly customizable for branding
Helps products stand out on shelves
Adds personality and a premium feel
Great for promotional or limited-edition items

Cons of Die-Cut Labels

Slightly higher production cost
Longer setup if custom die creation is required
May require more design precision

When Should You Choose Standard Labels?

You need labels quickly and affordably
You’re labeling secondary packaging (cartons, shipping boxes)
You need consistent shapes for machine application
You’re printing high volumes with minimal visual flair

When Should You Choose Die-Cut Labels?

You want your product to stand out on retail shelves
Your label is the main branding element on the package
You’re in a crowded market (cosmetics, artisanal food, beverages)
You want to showcase a unique brand personality or story

Real Example:

A local honey brand uses hexagon-shaped die-cut labels to match the honeycomb aesthetic — helping them stand out among dozens of similar jars.

Meanwhile, a frozen meal brand uses standard rectangle labels on side panels for cost-efficiency and easy barcode scanning.

Not Sure Which One to Choose?

At Priority Label, we work with brands across Canada to design and print both standard and die-cut labels that align with their goals, budgets, and product types. From concept to completion, we help you create labels that stick — in more ways than one.